Why this matters
Your conversion scores measure how well your page persuades visitors to take action. Each score reflects a different aspect of your messaging, from how clear your value proposition is to how much trust your page builds. Think of it as a report card for your website's sales ability.
55/100
Average Score
72/100
Highest
42/100
Lowest
54/100
Industry Avg
Average
Overall conversion score based on six key dimensions
Performance Scores
How your page performs across six key conversion dimensions
How You Compare
See where you stand compared to similar businesses in your industry
Your Score
58/100
Industry Average
54/100
Top Performers
78/100
Executive coaching sites average 54/100 in our benchmark. Top performers (78+) share three patterns: outcome-specific hero copy, visible social proof above the fold, and a low-friction primary CTA (discovery call, assessment, or free resource).
Your Score Over Time
5 audits tracked — your score is improving!
Where Your Score Comes From
Each area contributes differently to your overall score
What to do next
The hero headline (“Transform Your Leadership”) is abstract and indistinguishable from competitors.
Primary CTA reads “Learn More” — low-intent and lacks a benefit hook.
No testimonials, logos, or outcome stats are visible on first scroll.