Features
Everything that ships in every report
Conversion scores, Core Web Vitals, heatmap tracking, form analytics, industry benchmarks, AI copy rewrites, a 13-item CRO checklist, a priority action plan, device analytics, and visitor intelligence — all generated automatically, every week.
01 — Conversion Scores
6 conversion scores, measured every week
Your website rated the way a growth team would rate it — across the things that actually move revenue.
Every audit produces an overall conversion score plus six sub-scores covering clarity, emotional appeal, CTA strength, readability, engagement and trust. Each score comes with a plain-English explanation of what it measured, what it found, and how it compares to the prior week.
- Overall score + 6 weighted sub-scores
- Week-over-week deltas so you can see movement
- Score projections if you apply our fixes
- Grounded in real page content, not generic heuristics
02 — Core Web Vitals & Speed
Page speed, scored and explained
Every report includes a full Core Web Vitals breakdown so you know exactly where your site is fast — and where it’s losing visitors before they even scroll.
We measure LCP, FID, CLS, TTFB, and FCP on every audited page using real Lighthouse data. Each metric is rated against Google’s own thresholds, and the report flags the specific assets, scripts, or layout issues dragging your numbers down — with clear fix-it guidance.
- LCP, FID, CLS, TTFB, FCP — all five Core Web Vitals
- Pass / Needs Work / Poor status for each metric
- Root-cause callouts (e.g. unoptimised hero image, render-blocking JS)
- Performance score trend tracked week-over-week
Fix: Unoptimised hero image is the main LCP bottleneck. Compressing it and adding explicit dimensions could gain 10-15 points.
03 — Heatmap & Scroll Tracking
See exactly where attention drops off
Our plugin captures click heatmaps and scroll-depth data automatically — no separate tool needed. Every audit shows you where visitors engage and where they bail.
Conversion IQ tracks real user interactions: which sections get the most clicks, how far down visitors scroll, and where attention fades. The data feeds directly into the AI analysis so your recommendations are grounded in actual visitor behaviour, not assumptions.
- Click heatmap data tied to page sections
- Scroll-depth percentages per audited page
- Dead-click and rage-click detection
- Insights woven into the AI recommendation engine
04 — Form Analytics
Find where your forms lose leads
Every form on your audited pages gets analysed field-by-field — so you know exactly which fields cause drop-offs and hesitation.
The plugin measures interaction time, abandonment rate, and field-error frequency for each input field. The report surfaces the friction points — fields that are too long, confusing labels, missing validation — and tells you how to fix them to recover lost submissions.
- Per-field interaction time and abandon rate
- Friction fields flagged with "why" + "fix" guidance
- Completion-rate tracking for each form
- Recommendations prioritised by potential lead recovery
Friction alert: "Company Size" is causing 24% of visitors to abandon. Consider making it optional or using a simpler input type.
05 — Industry Benchmarking
See how you stack up against your category
Every score comes with industry context so you know what “good” looks like for your specific market — not generic averages.
Conversion IQ recognises the industry you operate in (executive coaching, SaaS, ecommerce, agency, etc.) and pulls a short benchmark summary describing what high-converting sites in your category do differently. It’s one of the fastest ways to surface category-specific patterns you may have missed.
- Industry auto-detected from your content
- Category-specific benchmark research paragraph
- “High performers do X, low performers miss Y” context
- Refreshed with every audit so it stays current
Top-converting sites in executive coaching focus heavily on client outcomes and ROI within the first 400 pixels. The strongest pages lead with a single transformation statement and at least two named-case studies.
06 — AI Copy Rewrites
Ready-to-paste rewrites for the moments that matter
We don’t just say “your headline is weak.” We give you three rewritten versions — headline, subheadline, value prop, CTAs, social proof — so you can test them today.
Rewrites are produced by a calibrated large-language-model chain trained on high-converting copy patterns. They respect your voice and your industry, and each rewrite comes with a short rationale explaining why it should outperform the original.
- Headlines, subheadlines and value propositions
- Primary + secondary CTAs rewritten for clarity
- Social-proof intros, closing statements, FAQ answers
- Short rationale for every rewrite so you can learn the pattern
07 — CRO Compliance Checklist
A weekly audit against 13 conversion fundamentals
Think of it as a Lighthouse report for conversion. Thirteen evidence-based checks — each either passing, failing, or partially implemented — with clear guidance on how to fix the gaps.
The checklist covers the fundamentals that quietly kill conversion rate: clear primary CTA, social proof above the fold, trust signals, loading performance, mobile responsiveness, form friction, and more. Larger plans unlock more checks (Starter: 6, Professional: 8, Business & Agency: 13).
- 13 evidence-based CRO checks (scales by plan)
- Pass / fail / partial status with specific evidence
- “Why it matters” + “how to fix” for each check
- Progress visible week-over-week
08 — Priority Action Plan
Stop guessing what to fix first
Every report ends with a single, ordered list: “Do these things, in this order, and you will convert more.”
We combine the weakest scores, the failed checklist items, and the highest-impact rewrites into a ranked action stack — each item tagged with estimated effort, impact, and whether it’s a quick win or a strategic initiative. No more opening four tabs and debating.
- Ranked action stack: start at #1, work down
- Quick wins vs strategic initiatives clearly separated
- Estimated impact + effort per item
- Re-prioritises every week based on new evidence
- 1Rewrite the hero headline15 min•Impact: High
- 2Add the 2 named case-study logos45 min•Impact: High
- 3Simplify the contact form to 3 fields1 hour•Impact: Medium
- 4Add a guarantee or risk-reversal line30 min•Impact: Medium
09 — Above-the-Fold & Device Analytics
Know what visitors see first — on every screen
We measure what loads inside the initial viewport on desktop, tablet, and mobile so you can optimise the content that matters most: the first impression.
Above-the-fold analysis tells you whether your most persuasive elements (headline, CTA, trust signals) are actually visible before a visitor scrolls. Device & browser analytics break down visits and behaviour by platform so you can prioritise fixes where your real traffic lives.
- Above-the-fold content audit for desktop + mobile
- Key-element visibility check (CTA, headline, proof)
- Device, OS & browser breakdown per page
- Behaviour differences highlighted between mobile and desktop
10 — Visitor Intelligence
See which companies are viewing your key pages
Conversion IQ plugs into KnockKnock to identify the companies and visitor patterns hitting your most important pages — turning anonymous traffic into named accounts.
Available on Business and Agency plans, visitor intelligence pairs the audit’s copy insights with real company-level visit data: which pages cold traffic hits, which pages repeat visitors return to, and which accounts are showing buying signals. It’s the difference between “we need better copy” and “we need better copy on this page, for this type of buyer.”
- Company-level visit data on your top pages
- Buying-signal patterns (return visits, deep reads)
- Priority intros & outreach suggestions for sales
- Business & Agency plans only
See it on a real website — yours
The best way to understand Conversion IQ is to run your first audit. Pick a plan and your first report lands in minutes.