For websites that should bring in enquiries

See where your website loses enquiries, and what to fix next.

Conversion IQ reads your pages the way a customer would, watches what real visitors do, and gives you a short list of fixes in order of impact. Then it makes the changes worth making, measures them, and tells you what happened in plain English.

See a sample monthly report Or create a free account

example.com · sample homepage

Your free review

Illustrative

Headline
The headline talks about the business. Visitors arrive asking whether you can fix their boiler today.
Try“Boiler broken? Same-day repairs across Northfield.”
Mobile
On phones, the only call to action sits below the point where most visitors stop scrolling.
Checklist · Missing
No phone number in the first screen. It appears once, in the footer.

Ranked by likely impact. Each one checked against the live page.

live business websites running it: 129
page visits recorded: 118,085
enquiries tracked: 1,127
pages audited: 1,977

In the 30 days to 14 October 2026.¹

The problem

Analytics tells you what happened. It rarely tells you what to change.

Most small teams know their website could do better. What they lack is a clear answer to the next question: which page, which part of it, and what instead?

Most visitors never see most of your page.

Across the 129 websites we track, the median visit on a phone ends 29% of the way down the page.² Whatever sits below that point (the reviews, the form, often the phone number) is not reaching most of the people it was written for.

A third of enquiries never touch a form.

32% of the enquiries we tracked were phone taps or email clicks.² Count only form submissions and you undercount what your site produces, then judge every change against the wrong number.

Generic advice does not know your page.

A checklist from a blog post cannot tell you that your headline describes the business instead of the problem, or that your quote form loses people at the phone-number field. That takes reading your actual page and watching your actual visitors.

How it works

One loop, every month: review, watch, change, report.

You can stop at the first step and act on the review yourself. Or let Conversion IQ carry the loop for you.

Review

Every important page, read the way a customer reads it.

Conversion IQ opens each page on a phone and a desktop, measures how quickly it loads, and reads the headline, calls to action and proof. It scores clarity, trust and call-to-action strength, and rewrites the weak lines.

Each checklist item is marked In place or Missing only after it has been checked against the live page, with the evidence quoted. You are not acting on a guess.

Conversion checklist

Homepage · checked on the live page

Sample data

A clear call to action in the first screen
In place
Found “Book a free survey” in the header and the hero.
Reviews or ratings near the first call to action
Missing
Read the whole page. The only reviews are in the footer carousel.
A phone number visitors can tap without scrolling
Missing
On a 390px phone screen the number first appears 4 screens down.
Loads quickly on a phone
In place
Largest content painted in 1.9s on mobile (Google’s good threshold is 2.5s).

Clarity

72/100

Trust

45/100

Call to action

42/100

Watch

What real visitors do, not what a tool assumes.

One line of script records how far people scroll, what they click (including things that look clickable and are not), where they give up on your forms, and every enquiry: a form sent, a phone number tapped, an email address clicked.

Connect Google Analytics and Search Console and you also see which channels and searches bring the visitors who enquire.

What the script saw on 129 websites²

Real data · the 30 days to 14 October 2026

Real data

How far down the page visitors get

Median visit, as a share of the page’s height

Phones29%

Desktop37%

How 1,127 enquiries arrived

Phone taps and email clicks are counted, not just forms

Form sent 769
Phone tapped 246
Email clicked 112

Change

The fixes worth making, made for you and measured.

Auto-pilot makes the changes: a clearer headline, your own call-to-action button repeated where phone visitors can reach it, a line of reassurance where people hesitate.

Where a page has enough traffic, each change is tested against the original and kept only if it wins. On quieter pages it is applied with one visitor in ten still seeing the original, so the effect is measured either way. Anything that does worse is taken down.

Changes on your site

Grow · homepage

Sample data

Headline
Testing · half of visitors
Before
Quality heating solutions since 1998
After
Boiler broken? Same-day repairs across Northfield.
Kept only if it wins with enough visitors to be sure.
Call button on phones
Live · measured
Your own “Book a visit” button, repeated in the first screen on phones. 1 in 10 visitors still see the original, so the difference can be measured.
Reassurance line under the button
Removed
Did worse than the original, so it was taken down.

Report

One page a month, in plain English.

The monthly Growth Report says how many enquiries the website produced, where they came from, what changed, and what to do next. Each next step is marked: automatic, yours, or your web team’s.

It arrives by email. Nobody has to log in to a dashboard to find out how the month went.

Growth Report · September

Sample data

The month in short

You had 38 enquiries from the website in September, up from 31 in August. Most came from people searching Google for boiler repairs, and 14 phoned or emailed rather than filling in the form.

We repeated your “Book a visit” button in the first screen on phones, where most of your visitors never scroll far enough to see it.

Next moves

Test a headline about same-day repairsAutomatic
Make the phone number optional on the quote formYour web team
Ask your last ten customers for a Google reviewYou

See everything it does Open a full sample monthly report

Why it is different

Not another dashboard to interpret.

Each of these tools is good at its job. Conversion IQ exists for the gap between them: knowing what to change, doing it, and checking it worked.

How Conversion IQ compares with web analytics, heatmap tools and a one-off audit
Capability	Web analytics	Heatmap tools	A one-off audit	Conversion IQ
Shows what visitors do on the page	Yes	Yes	No	Yes
Says what to change, page by page	No	Partly	Yes	Yes
Counts phone and email enquiries	With setup	No	No	Yes
Checks each finding on your live page	No	No	Varies	Yes
Makes the change for you	No	No	No	Paid plans
Measures whether the change worked	No	No	No	Yes
Explains the month in plain English	No	No	Once	Monthly

General categories; individual products differ. For named tools, see our comparisons.

Who it is for

Built for websites whose job is to start a conversation.

Conversion IQ was built at Webtec, a web agency, and runs on its clients’ sites. It is at its best where success means someone getting in touch.

Setup

One line of code. Any website.

Paste one script tag into your site and Conversion IQ starts recording. There is no plugin to maintain and nothing to rebuild.

<script async
  src="https://conversioniq-app.com/ciq.js?site=YOUR_KEY">
</script>

WordPress
Shopify
Squarespace
Wix
Webflow
Hand-built sites

Connect if you use them

Google Analytics 4: Traffic and channels over time, so a change in enquiries can be told apart from a change in visitors.
Google Search Console: The searches that bring people in, with position and click-through, so you can see where search and page do not match.
Google PageSpeed: Built in. Core Web Vitals for every audited page, on mobile and desktop.

Pricing

Start free. Pay when it is working for you.

When your site starts sending data, you get 45 days of full Professional access with Auto-pilot switched on. After that you stay on Free unless you choose a plan.

Compare plans in detail

Free
Try it on your own site
$0
- 1 site, 1 page
- Conversion score and benchmark
- See what is costing you conversions
Starter
One site, on auto-pilot
$149 / month
- 1 site, up to 5 pages
- Auto-pilot finds and fixes
- Conversion checklist
Professional
Most chosen
The plan most sites choose
$349 / month
- 1 site, up to 20 pages
- Everything in Starter, plus:
- Site Health monitoring
Scale
For multiple sites
$699 / month
- Up to 3 sites, 100 pages each
- Everything in Professional, plus:
- Visitor intelligence (company-level)

Create a free account

No card needed. Upgrade from your dashboard when you are ready.

Questions

Straight answers.

Anything else? Ask the team.

What do I get from the free review?

A review of one page, opened on a phone and a desktop the way a first-time visitor sees it. We measure how fast it loads, read the headline, calls to action and trust signals, score how well it turns visitors into enquiries, and list what to fix first. It takes about a minute, needs no install and no account, and a copy is emailed to you.

How is this different from Google Analytics?

Analytics counts what happened. Conversion IQ tells you what to change, on which page, and why, with each finding checked against your live page. It also counts phone taps and email clicks as enquiries, which most setups miss, and it can make and measure the changes for you.

Will the script slow my website down?

It loads asynchronously, after your page, so it does not hold up what visitors see. Conversion IQ also measures your Core Web Vitals on every page, so if anything did get slower you would see it in the same place.

Will it change my website without asking?

Only when Auto-pilot is on. It is on during the 45-day trial and on paid plans, and you can switch it off in your dashboard at any time to stop new changes. Every change is listed in your dashboard. Changes are applied by the script on top of your page rather than written into your site's files, so removing the script always returns the original page.

My site does not get much traffic. Is it still worth it?

Yes. The review and the checklist work from the page itself, from day one. Testing two versions against each other needs traffic, so on quieter pages Conversion IQ applies the change and keeps one visitor in ten on the original, which still shows whether it helped. It will also tell you plainly when traffic, not the page, is the constraint.

Does it work on my platform?

If you can add a line of script to your site, yes: WordPress, Shopify, Squarespace, Wix, Webflow and hand-built sites all work. The free review needs nothing installed at all.

What does it record about my visitors?

The pages they view, how far they scroll, the buttons and links they click, their device and where they came from, and when they start or finish a form. It never records what anyone types into a form.

Can I cancel?

Yes. There is no contract. You can move back to the Free plan or cancel whenever you like, and you keep access until the end of the period you have paid for.

1.Websites that sent data through the Conversion IQ script in the 30 days to 14 October 2026, excluding our own. Visits are page visits; enquiries are forms sent, phone numbers tapped and email addresses clicked.
2.Same websites and period: 40,318 phone visits; median furthest point reached, as a share of page height. Enquiries: 769 forms, 246 phone taps, 112 email clicks.

Start here

Find out what your website is missing.

Paste your address and get a free review of your page in about a minute: what is costing you enquiries, and what to fix first.

Or create a free account and install the script