Why this matters
This checklist covers the conversion essentials that every high-performing page needs. Green items are things you're already doing well. Red items are opportunities you're missing that could be costing you leads and sales.
31%
Pass Rate
4/13
Passed
9
Failed
13
Total Checks
Current headline (“Transform Your Leadership”) is abstract and interchangeable with competitors. Top-performing sites lead with a specific, outcome-based promise.
Current headline (“Transform Your Leadership”) is abstract and interchangeable with competitors. Top-performing sites lead with a specific, outcome-based promise.
“Learn More” is passive and non-specific. Replace with a time-boxed, low-commitment action like “Book a Free 20-min Discovery Call.”
“Learn More” is passive and non-specific. Replace with a time-boxed, low-commitment action like “Book a Free 20-min Discovery Call.”
No testimonials, client logos, or outcome stats are visible without scrolling. This is the single biggest trust lever on service sites.
No testimonials, client logos, or outcome stats are visible without scrolling. This is the single biggest trust lever on service sites.
CTA is below the fold on mobile with no sticky footer. Most traffic is mobile — this is a meaningful leak.
CTA is below the fold on mobile with no sticky footer. Most traffic is mobile — this is a meaningful leak.
No pricing information is shown. Even a “starting from” anchor qualifies leads and reduces friction on high-consideration purchases.
No pricing information is shown. Even a “starting from” anchor qualifies leads and reduces friction on high-consideration purchases.
No visible certifications (ICF, EMCC), press mentions, or company logos. Even one credible badge materially lifts trust.
No visible certifications (ICF, EMCC), press mentions, or company logos. Even one credible badge materially lifts trust.
Text testimonials exist but have no face photos or role details. Named, visual testimonials are dramatically more credible.
Text testimonials exist but have no face photos or role details. Named, visual testimonials are dramatically more credible.
LCP on 4G mobile is 2.6s. Just under the fail threshold but a priority fix to reach “good”.
LCP on 4G mobile is 2.6s. Just under the fail threshold but a priority fix to reach “good”.
The only CTA is “Learn More”. Adding a downloadable resource or self-assessment captures visitors not yet ready to book.
The only CTA is “Learn More”. Adding a downloadable resource or self-assessment captures visitors not yet ready to book.
Page includes a small 4-question FAQ section. Good, but could be expanded to cover pricing and outcomes.
Page includes a small 4-question FAQ section. Good, but could be expanded to cover pricing and outcomes.
Nav is simple and uncluttered — appropriate for a single-page conversion site.
Nav is simple and uncluttered — appropriate for a single-page conversion site.
Site is served over HTTPS with a valid certificate.
Site is served over HTTPS with a valid certificate.
The page does eventually explain the coaching model — but it’s buried three scrolls down. Move the core promise higher.
The page does eventually explain the coaching model — but it’s buried three scrolls down. Move the core promise higher.
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What Visitors See First
These are the things people see before scrolling — the most important real estate on your page
2 critical elements below the fold
Most visitors won't scroll — these need to be higher on the page
Lead Form
This should be visible without scrolling
Call-to-Action Button
This should be visible without scrolling
Main Headline (H1)
Testimonial
Hero Image
Navigation
Logo
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What to do next
Fix missing CRO element
Fix missing CRO element
Fix missing CRO element