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ConversionIQHorizon Coaching

Visitor Behaviour

Heatmap data, scroll depth, form analytics, and lead intelligence insights.

Why this matters

Understanding how real visitors interact with your page reveals what's working and what's not. Where do people click? How far do they scroll? Which form fields make them give up? This data tells the story numbers alone can't.

1,284

Total Sessions

Active

Lead Intel

Where Your Visitors Come From

A summary of who visits your page and how they find you

Google Analytics · 28d

Total Visitors

4.8K

Engagement

52.8%

Bounce Rate

47.2%

Time on Page

3m 6s

Search Console

Google Clicks

2.2K

Impressions

38.4K

Avg CTR

5.7%

Avg Position

14.3

How They Find You
4.7K total
Organic Search
2.2K46.2%
Direct
1.2K25.6%
Social
62713.3%
Referral
4128.7%
Email
2896.1%
Most Visited Pages
Home — Horizon Coaching1.8K
Executive Programs892
About Us534
Client Testimonials468

How Visitors Use This Page

See where people click and how far they scroll on this page

No visitor behaviour data yet — data appears here once the heatmap tracker has collected at least one day of traffic.

Daily Visitors

48/day avg↑ Growing
May 1May 14

676 total sessions over 14 days

Are People Filling Out Your Forms?

Your forms are where visitors become leads — here's how they're performing

59%

Avg Form Completion

2

Forms Tracked

505

Completions

1

Forms Leaking

Contact Form

Leaking
Completion rate28%

312

People started

87

People finished

225

People quit

People quit at:Phone NumberAvg time:42s

Newsletter Signup

Healthy
Completion rate77%

540

People started

418

People finished

122

People quit

Avg time:8s

Need help implementing these form optimization?

Our conversion experts can handle this for you

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Who Visits Your Site

Insights about the people visiting your website

Over the last 30 days, 73% of identified visitors came from mid-market SaaS companies, and 58% held VP-, Director-, or Head-of-level titles. Your page is attracting the right audience — the conversion leak is on the page, not upstream.

Recommendations

  • Your visitor profile matches your ICP. Focus CRO energy on the homepage, not on traffic sources.
  • Add an ICP-specific qualifier to the hero (“For Directors and VPs at 50–1,000-person SaaS companies”) to increase self-identification.
  • Consider a targeted LinkedIn retargeting campaign for these identified visitors — they’ve already shown intent.

Need help implementing these visitor intelligence?

Our conversion experts can handle this for you

Book a Strategy Call

What to do next

Review heatmap data to identify high-attention zones and dead spots

Strategic

Optimize form fields that cause the most drop-offs

Quick Win

Follow up with identified companies visiting your page

Quick Win