For SaaS
Find out why visitors read your homepage and still do not book a demo.
Conversion IQ reviews your marketing pages the way a buyer reads them, counts every demo request and sign-up form, and tests clearer versions of the copy that is costing you them.
Conversion checklist
Homepage · checked on the live page
A clear call to action in the first screen
In placeFound “Book a free survey” in the header and the hero.
Reviews or ratings near the first call to action
MissingRead the whole page. The only reviews are in the footer carousel.
A phone number visitors can tap without scrolling
MissingOn a 390px phone screen the number first appears 4 screens down.
Loads quickly on a phone
In placeLargest content painted in 1.9s on mobile (Google’s good threshold is 2.5s).
Clarity
72/100
Trust
45/100
Call to action
42/100
Sound familiar?
Plenty of visitors. Not enough of the right next step.
The homepage explains the product, not the problem.
Visitors arrive with a problem in mind and meet a feature list. They leave to compare you with someone who described their situation in the first line.
The pricing page raises questions it does not answer.
Which plan fits a team of eight? What happens after the trial? Every unanswered question on the pricing page is a reason to come back later, which most people never do.
Demo requests are counted, but not traced.
You know how many forms came in. You do not know which page persuaded them, or whether the paid campaign or organic search produced the ones that closed.
How Conversion IQ helps
From “visitors are not converting” to which line on which page.
Read
Pages reviewed for clarity, proof and the next step.
Each marketing page is scored on clarity, trust and call-to-action strength, with weak headlines and buttons rewritten for you. Checklist items, such as proof near the call to action, are checked on the live page before they are reported.
How far phone visitors get
Homepage · share of visitors reaching each part
- Headline and first button100%
- Services61%
- Why choose us38%
- Reviews24%
- Quote form17%
- Footer and phone number11%
The quote form is read by fewer than one phone visitor in five. Bring a short version up the page.
Trace
Which searches and pages produce demo requests.
Form submissions are counted as enquiries and credited to the page and visit, with the channel attached. Connect Search Console and you also see which queries bring visitors to which pages, and where the query and the page do not match.
Searches that bring visitors
Google Search Console · last 28 days
| Search | Position | Clicks | CTR |
|---|---|---|---|
| boiler repair northfield | 4.2 | 61 | 7.9% |
| emergency plumber near me | 11.8 | 9 | 0.6% |
| boiler service cost | 6.5 | 22 | 3.1% |
People searching for an emergency plumber land on a page about boiler servicing.
Test
Clearer copy tested against the original.
Auto-pilot runs headline and call-to-action changes against the original on pages with enough traffic, keeps the winners and removes the losers, so copy decisions stop being a matter of taste.
Changes on your site
Grow · homepage
Headline
Testing · half of visitors- Before
- Quality heating solutions since 1998
- After
- Boiler broken? Same-day repairs across Northfield.
Kept only if it wins with enough visitors to be sure.
Call button on phones
Live · measuredYour own “Book a visit” button, repeated in the first screen on phones. 1 in 10 visitors still see the original, so the difference can be measured.
Reassurance line under the button
RemovedDid worse than the original, so it was taken down.
Straight about it
What it does, and what it does not.
What it does
- Counts demo-request and sign-up forms on pages running the script
- Reviews and rewrites marketing-page copy
- Tests headline and call-to-action changes against the original
- Connects Google Analytics 4 and Search Console
What it does not do
- See inside your product, so it cannot measure activation or retention
- Count sign-ups completed on a separate app domain unless the script is there too
- Read revenue or subscription data from your billing system
- Your marketing site asks visitors to book a demo, start a trial or request a quote
- Your homepage, pricing and a few landing pages carry most of the traffic
- You get enough visitors that a test can reach a clear answer on key pages
- You want copy decisions backed by measurement rather than opinion
Start here
Find out what your website is missing.
Paste your address and get a free review of your page in about a minute: what is costing you enquiries, and what to fix first.