For agencies
Show every client what changed on their site, and what it did.
Conversion IQ was built at Webtec, a web agency, to run conversion work across its own clients’ websites. Today it runs on 129 live sites. The same tools are available to you.
Growth Report · September
Sample dataThe month in short
You had 38 enquiries from the website in September, up from 31 in August. Most came from people searching Google for boiler repairs, and 14 phoned or emailed rather than filling in the form.
We repeated your “Book a visit” button in the first screen on phones, where most of your visitors never scroll far enough to see it.
Next moves
- Test a headline about same-day repairsAutomatic
- Make the phone number optional on the quote formYour web team
- Ask your last ten customers for a Google reviewYou
Sound familiar?
Retainers are lost in the month nobody can see the work.
Clients judge you on a number you do not report.
Traffic charts show visits. Clients want to know whether the website brought in more work. If calls and emails are not counted, your best months look flat.
Audits take hours and age quickly.
A thorough conversion audit is a day of someone’s time, it is out of date after the next site change, and half of it never gets implemented.
Advice without measurement is easy to dismiss.
“We changed the headline” is an opinion until you can show what happened to enquiries afterwards, against visitors who did not see the change.
How Conversion IQ helps
The monthly work, done and written up for each client.
Review
An audit of every key page, kept current.
Pages are re-reviewed on a monthly cycle, more often when they get heavy traffic, and every checklist item is checked against the live page before it is reported. You review findings instead of producing them.
Conversion checklist
Homepage · checked on the live page
A clear call to action in the first screen
In placeFound “Book a free survey” in the header and the hero.
Reviews or ratings near the first call to action
MissingRead the whole page. The only reviews are in the footer carousel.
A phone number visitors can tap without scrolling
MissingOn a 390px phone screen the number first appears 4 screens down.
Loads quickly on a phone
In placeLargest content painted in 1.9s on mobile (Google’s good threshold is 2.5s).
Clarity
72/100
Trust
45/100
Call to action
42/100
Change
Changes made on the client site, with a control group.
Auto-pilot applies changes through the script, so there is no theme to edit and nothing to break in the client’s CMS. Changes are tested where traffic allows and measured against a holdout where it does not. Losing changes are removed.
Changes on your site
Grow · homepage
Headline
Testing · half of visitors- Before
- Quality heating solutions since 1998
- After
- Boiler broken? Same-day repairs across Northfield.
Kept only if it wins with enough visitors to be sure.
Call button on phones
Live · measuredYour own “Book a visit” button, repeated in the first screen on phones. 1 in 10 visitors still see the original, so the difference can be measured.
Reassurance line under the button
RemovedDid worse than the original, so it was taken down.
Prove
Enquiries counted the same way on every client site.
Forms, phone taps and email clicks are all counted, so you report one consistent number across your book of clients, with the channel each enquiry came from.
What the script saw on 129 websites
Real data · the 30 days to 14 October 2026
How far down the page visitors get
Median visit, as a share of the page’s height
How 1,127 enquiries arrived
Phone taps and email clicks are counted, not just forms
- Form sent 769
- Phone tapped 246
- Email clicked 112
Straight about it
What it does, and what it does not.
What it does
- Runs on any client site where you can add one script tag
- White-label and scheduled reports on the Scale plan
- Up to three sites with 100 pages each on Scale
- A shareable report link per client each month
What it does not do
- Replace your strategy or your client relationship
- Cover more than three sites on a standard plan; larger books need a conversation
- Record sessions as video replays
- You manage websites whose job is to generate enquiries for clients
- You want a monthly deliverable that shows outcomes, not activity
- You can add a script to client sites, or already manage their CMS
- You would rather not maintain a stack of separate analytics, heatmap and testing tools
Start here
Try it on one client’s site first.
Run the free review on a client’s homepage and see the kind of findings Conversion IQ produces, in about a minute.