For online stores
See what stops shoppers on your product pages, especially on a phone.
Conversion IQ reviews your product and collection pages, measures how far shoppers get and how fast pages load on a phone, and shows the clicks that go nowhere. It works on Shopify and any other store you can add a script to.
Speed on a phone
Core Web Vitals · homepage
| Measure | Yours | Good |
|---|---|---|
| Largest content (LCP) | 3.8 s | ≤ 2.5 s |
| Response to taps (INP) | 180 ms | ≤ 200 ms |
| Layout shift (CLS) | 0.02 | ≤ 0.1 |
| Server response (TTFB) | 0.4 s | ≤ 0.8 s |
The hero photo is 2.1 MB. Compressing it is the quickest way under 2.5 s.
Sound familiar?
Shoppers arrive, browse, and leave before the basket.
Product pages load slowly on a phone.
Large product photos and app scripts add seconds on a mobile connection, and every second is a shopper looking at a blank screen.
The reasons to buy sit below where shoppers stop.
Delivery times, returns and reviews are often at the bottom of the page, past the point most phone visitors ever scroll to.
Shoppers tap things that do nothing.
Images that look like they zoom, badges that look like links, size guides that are not buttons. Each dead click is a moment of friction you never see in your store analytics.
How Conversion IQ helps
The page-level detail your store analytics leaves out.
Reach
How far shoppers get down each product page.
Scroll reach on phones shows whether reviews, delivery details and the add-to-basket button are being seen, and by what share of shoppers.
How far phone visitors get
Homepage · share of visitors reaching each part
- Headline and first button100%
- Services61%
- Why choose us38%
- Reviews24%
- Quote form17%
- Footer and phone number11%
The quote form is read by fewer than one phone visitor in five. Bring a short version up the page.
Review
Product pages read the way a shopper reads them.
Each page is checked for the things that decide a purchase: a clear price and offer in the first screen, delivery and returns information, reviews near the button. Findings are checked on the live page before they are reported.
Conversion checklist
Homepage · checked on the live page
A clear call to action in the first screen
In placeFound “Book a free survey” in the header and the hero.
Reviews or ratings near the first call to action
MissingRead the whole page. The only reviews are in the footer carousel.
A phone number visitors can tap without scrolling
MissingOn a 390px phone screen the number first appears 4 screens down.
Loads quickly on a phone
In placeLargest content painted in 1.9s on mobile (Google’s good threshold is 2.5s).
Clarity
72/100
Trust
45/100
Call to action
42/100
Change
Copy and layout changes, measured.
Auto-pilot can test clearer product copy and reassurance lines next to the button. Because Conversion IQ does not see orders, the measure it uses is the step it can see, so pair it with your store’s own sales reporting.
Changes on your site
Grow · homepage
Headline
Testing · half of visitors- Before
- Quality heating solutions since 1998
- After
- Boiler broken? Same-day repairs across Northfield.
Kept only if it wins with enough visitors to be sure.
Call button on phones
Live · measuredYour own “Book a visit” button, repeated in the first screen on phones. 1 in 10 visitors still see the original, so the difference can be measured.
Reassurance line under the button
RemovedDid worse than the original, so it was taken down.
Straight about it
An honest note for stores.
What it does
- Reviews product, collection and landing pages
- Measures scroll reach, clicks and dead clicks on every page
- Measures Core Web Vitals on mobile and desktop
- Counts contact forms, phone taps and email clicks
What it does not do
- Read your orders, basket value or revenue
- Track the checkout itself (Shopify does not load theme scripts at checkout)
- Replace your store’s own analytics; use them side by side
- Most of your traffic lands on product and collection pages
- A large share of shoppers are on phones
- You suspect speed or page layout, not price, is costing you sales
- You are happy to read sales in your store platform and page behaviour here
Start here
Find out what your website is missing.
Paste your address and get a free review of your page in about a minute: what is costing you enquiries, and what to fix first.