Conversion IQ vs Crazy Egg: Feature Comparison & Best Use Cases

AI-powered conversion audits with weekly action plans vs. snapshot heatmaps with built-in A/B testing.

Feature-by-Feature Comparison

Feature

Conversion IQ

Crazy Egg

Primary Focus

Conversion audit + action plan

Heatmaps + A/B testing

Heatmaps

✅ Included (via plugin)

✅ Core feature (snapshots)

A/B Testing

❌ Not included

✅ Built-in WYSIWYG editor

AI Copy Rewrites

✅ Per audit

❌ Not available

Core Web Vitals

✅ Mobile + Desktop

❌ Not included

Form Field Analytics

✅ Field-level drop-off

❌ Not available

CRO Checklist

✅ 13-point automated

❌ Not available

Priority Action Plan

✅ AI-generated

❌ Manual

Weekly Reports

✅ Automated email

❌ Dashboard only

Sprint Tracking

✅ Before/after

❌ Not available

SEO Audit

✅ On-page SEO checks

❌ Not included

White-Label

✅ Business+ plans

❌ Not available

Confetti Reports

❌ Not available

✅ Click segmentation

Starting Price

Free (paid from $89/mo)

$29/mo (no free plan)

Conversion IQ Strengths

✓Comprehensive 13+ point audit beyond just heatmap data
✓AI-generated copy rewrites and specific fix recommendations
✓Core Web Vitals and page speed analysis included
✓Form field-level analytics to identify abandonment points
✓Automated weekly reports delivered to your inbox
✓Free plan available to try before committing

Crazy Egg Strengths

✓Built-in A/B testing with WYSIWYG editor
✓Confetti reports segment clicks by referral source, search term, etc.
✓Lower starting price ($29/mo)
✓Snapshot-based heatmaps are easy to understand
✓Simple setup and visual interface

The Verdict

Choose Conversion IQ if you want a comprehensive audit that goes beyond heatmaps — including speed, forms, SEO, and AI-powered fix recommendations. Choose Crazy Egg if you primarily need visual heatmaps with built-in A/B testing at a lower price point.

Frequently Asked Questions

Does Conversion IQ have A/B testing?

Conversion IQ focuses on the audit and recommendation side — identifying what to test. For running the actual A/B test, you can pair it with Crazy Egg, VWO, or Google Optimize alternatives.

Which is easier to set up?

Both are straightforward. Crazy Egg uses a JavaScript snippet; Conversion IQ uses a WordPress plugin. Both take under 5 minutes to install.

Can Conversion IQ replace Crazy Egg entirely?

If you primarily use Crazy Egg for heatmaps and scroll maps, Conversion IQ's built-in tracking covers those needs plus adds conversion scoring, Core Web Vitals, form analytics, and AI recommendations. If you rely on Crazy Egg's A/B testing, you'd need a separate testing tool.

See the difference for yourself

Run a free Conversion IQ audit on your website and compare the output to what you get from Crazy Egg.

Get My Free Audit