Conversion IQ vs Hotjar: Which CRO Tool Is Right for You?

AI-powered conversion audits with actionable fixes vs. behaviour analytics with heatmaps and session recordings.

Feature by feature.

Hotjar is a behaviour analytics tool focused on heatmaps, session recordings, and user feedback surveys.

Conversion IQ compared with Hotjar
Feature	Conversion IQ	Hotjar
Primary Focus	Conversion audit + action plan	Behaviour analytics
Heatmaps	Yes:Included (via snippet)	Yes:Core feature
Session Recordings	No:Not included	Yes:Core feature
AI Copy Rewrites	Yes:Per audit	No:Not available
Core Web Vitals	Yes:Mobile + Desktop	No:Not included
Form Field Analytics	Yes:Field-level drop-off	Partly:Basic (surveys)
CRO Checklist	Yes:Automated on every audit	No:Manual only
Above-the-Fold Audit	Yes:Automated	No:Not available
Priority Action Plan	Yes:AI-generated	No:Manual interpretation
Automated Monthly Reports	Yes:Email delivery	No:Dashboard only
Measures each change	Yes:A/B test or 10% holdout	No:Not available
White-Label Reports	Yes:Scale plan	No:Not available
User Feedback Surveys	No:Not included	Yes:Core feature
Starting Price	Free (paid from $149/mo)	Free (paid from $39/mo)

Third-party features and prices change; check Hotjar’s own site for their current plans.

Where each one is stronger.

Conversion IQ

Tells you exactly what to change, not just what happened
AI-generated copy rewrites and priority action plans
Automated monthly reports with improvement tracking
Core Web Vitals + above-the-fold analysis included
Measures each change with a test or a holdout group
White-label reports for agencies

Hotjar

Session recordings let you watch real user journeys
User feedback surveys capture qualitative insights
Lower entry price for basic plans
Larger community and more third-party integrations
Real-time heatmap visualisation

The verdict

Choose Conversion IQ if you want automated audits that tell you what to fix and measure the impact. Choose Hotjar if you need session recordings and user feedback surveys to understand the "why" behind user behaviour. Many teams use both: Hotjar for qualitative research and Conversion IQ for systematic conversion optimisation.

Questions.

Can I use both Conversion IQ and Hotjar together?

Yes. They serve complementary purposes. Hotjar shows you how users behave (recordings, surveys), while Conversion IQ analyses that data alongside speed, SEO, and conversion best practices to tell you what to change. Many agencies use both.

Does Conversion IQ replace the need for heatmaps?

Conversion IQ includes heatmap and scroll tracking data as part of its audit. If you need real-time heatmap visualisation and session recordings, Hotjar offers more depth in that specific area.

Which is better for agencies managing multiple clients?

Conversion IQ offers white-label reports and automated monthly delivery on the Scale plan, and it was built inside an agency for client work. Hotjar requires separate accounts or a Business plan for team sharing.

Is Conversion IQ cheaper than Hotjar?

It depends on your needs. Conversion IQ's free plan includes a conversion score and first fixes for one page. Paid plans start at $149/mo with ongoing audits, AI rewrites and measured changes. Hotjar's free plan offers basic heatmaps; its paid plans start lower but don't include conversion-specific analysis or action plans.

Start here

Compare the output, not the feature list.

Run the free review on your own page and judge what Conversion IQ finds against what you get from Hotjar.

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